Backed by science and supported by a global movement for harm reduction, nicotine pouches are the smarter, cleaner way to consume nicotine.
To redefine how nicotine is experienced—faster, cleaner, smarter. TAURR delivers the hit without the harm, without the chest burn, and without holding you back. We're not just selling pouches, we're changing behaviors, enabling transitions, and rewriting the nicotine story.
To become the #1 nicotine pouch brand globally, leading the transition from cigarettes and vapes. We aim to empower the next billion users with a cleaner, faster, and more dignified nicotine experience. Through bold innovation and a user-first approach, TAURR will set the global standard in performance, safety, and satisfaction.
TAURR was born from one man's search for a better alternative. Our partner, Mr. Dushyant Parliwal, a lifelong smoker, wanted to quit smoking but the world had no real answers. That journey led to nicotine pouches - clean, portable, and powerful. TAURR was built to bring that better choice to millions still stuck with outdated options like cigarettes, chewing tobacco, or burnt-out vapes. We're here to deliver the better high - without the low.